CAS RESEARCH · 31 AUGUST 2026
Klarna vs BNPL comps
This is the Apptopia 101 cut: modelled app usage, not Klarna financial performance. Levels are estimates; trends and relative comparisons carry more signal.
US · combined
Monthly active users
US monthly actives, both stores combined.
Accessible data table — latest observation
| Series | Store | Country | Date | Value |
|---|---|---|---|---|
| Klarna | combined | US | 2026-08-30 | 28,563,310.00 |
| Affirm | combined | US | 2026-08-30 | 23,724,982.00 |
| Afterpay US | combined | US | 2026-08-30 | 2,472,933.00 |
| Zip US | combined | US | 2026-08-30 | 9,002,297.00 |
| Sezzle | combined | US | 2026-08-30 | 3,182,887.00 |
US · combined
Monthly active users
Klarna against large US wallets on a separate scale.
Accessible data table — latest observation
| Series | Store | Country | Date | Value |
|---|---|---|---|---|
| PayPal | combined | US | 2026-08-30 | 17,170,959.00 |
| Venmo | combined | US | 2026-08-30 | 118,299,253.00 |
| Cash App | combined | US | 2026-08-30 | 168,454,322.00 |
| Klarna | combined | US | 2026-08-30 | 28,563,310.00 |