KLARNA / BNPL 101

CAS RESEARCH · 31 AUGUST 2026

Audience — US only

This is the Apptopia 101 cut: modelled app usage, not Klarna financial performance. Levels are estimates; trends and relative comparisons carry more signal.

US · combined

Monthly audience penetration

US Advanced panel only.

Accessible data table — latest observation
SeriesStoreCountryCategoryDateValue
KlarnacombinedUS2026-08-274.83
KlarnacombinedUS2026-08-274.68
KlarnacombinedUS2026-08-273.43
KlarnacombinedUS2026-08-273.13
KlarnacombinedUS2026-08-272.86
KlarnacombinedUS2026-08-273.80
KlarnacombinedUS2026-08-273.59
KlarnacombinedUS2026-08-273.57
KlarnacombinedUS2026-08-2710.98
KlarnacombinedUS2026-08-274.83
KlarnacombinedUS2026-08-276.66
KlarnacombinedUS2026-08-2710.20
KlarnacombinedUS2026-08-275.13
KlarnacombinedUS2026-08-276.05
KlarnacombinedUS2026-08-273.49
KlarnacombinedUS2026-08-277.49
KlarnacombinedUS2026-08-275.40
KlarnacombinedUS2026-08-276.57
KlarnacombinedUS2026-08-2733.69
KlarnacombinedUS2026-08-276.66
KlarnacombinedUS2026-08-270.50
KlarnacombinedUS2026-08-270.57
KlarnacombinedUS2026-08-270.48
KlarnacombinedUS2026-08-270.41
KlarnacombinedUS2026-08-270.46
KlarnacombinedUS2026-08-270.46
KlarnacombinedUS2026-08-270.50
KlarnacombinedUS2026-08-270.47
KlarnacombinedUS2026-08-270.39
KlarnacombinedUS2026-08-270.50
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.02
KlarnacombinedUS2026-08-270.04
KlarnacombinedUS2026-08-270.02
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.03
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.02
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.01
KlarnacombinedUS2026-08-270.02
KlarnacombinedUS2026-08-270.00
KlarnacombinedUS2026-08-270.00
AffirmcombinedUS2026-08-272.12
AffirmcombinedUS2026-08-272.58
AffirmcombinedUS2026-08-272.40
AffirmcombinedUS2026-08-272.39
AffirmcombinedUS2026-08-272.04
AffirmcombinedUS2026-08-272.32
AffirmcombinedUS2026-08-272.47
AffirmcombinedUS2026-08-272.42
AffirmcombinedUS2026-08-275.42
AffirmcombinedUS2026-08-272.12
AffirmcombinedUS2026-08-278.23
AffirmcombinedUS2026-08-272.91
AffirmcombinedUS2026-08-273.09
AffirmcombinedUS2026-08-274.18
AffirmcombinedUS2026-08-272.12
AffirmcombinedUS2026-08-273.90
AffirmcombinedUS2026-08-273.43
AffirmcombinedUS2026-08-273.59
AffirmcombinedUS2026-08-2717.53
AffirmcombinedUS2026-08-278.23
AffirmcombinedUS2026-08-270.57
AffirmcombinedUS2026-08-270.41
AffirmcombinedUS2026-08-270.39
AffirmcombinedUS2026-08-270.34
AffirmcombinedUS2026-08-270.38
AffirmcombinedUS2026-08-270.39
AffirmcombinedUS2026-08-270.40
AffirmcombinedUS2026-08-270.37
AffirmcombinedUS2026-08-270.27
AffirmcombinedUS2026-08-270.57
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.03
AffirmcombinedUS2026-08-270.02
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.03
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.02
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.01
AffirmcombinedUS2026-08-270.02
AffirmcombinedUS2026-08-270.00
AffirmcombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-275.20
Afterpay UScombinedUS2026-08-273.38
Afterpay UScombinedUS2026-08-273.32
Afterpay UScombinedUS2026-08-273.18
Afterpay UScombinedUS2026-08-272.54
Afterpay UScombinedUS2026-08-273.37
Afterpay UScombinedUS2026-08-273.43
Afterpay UScombinedUS2026-08-273.24
Afterpay UScombinedUS2026-08-2710.55
Afterpay UScombinedUS2026-08-275.20
Afterpay UScombinedUS2026-08-276.21
Afterpay UScombinedUS2026-08-276.10
Afterpay UScombinedUS2026-08-278.08
Afterpay UScombinedUS2026-08-2710.44
Afterpay UScombinedUS2026-08-273.36
Afterpay UScombinedUS2026-08-276.80
Afterpay UScombinedUS2026-08-279.71
Afterpay UScombinedUS2026-08-278.33
Afterpay UScombinedUS2026-08-2749.85
Afterpay UScombinedUS2026-08-276.21
Afterpay UScombinedUS2026-08-270.54
Afterpay UScombinedUS2026-08-270.53
Afterpay UScombinedUS2026-08-270.49
Afterpay UScombinedUS2026-08-270.47
Afterpay UScombinedUS2026-08-270.49
Afterpay UScombinedUS2026-08-270.48
Afterpay UScombinedUS2026-08-270.52
Afterpay UScombinedUS2026-08-270.49
Afterpay UScombinedUS2026-08-270.38
Afterpay UScombinedUS2026-08-270.54
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.03
Afterpay UScombinedUS2026-08-270.02
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.03
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.02
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.01
Afterpay UScombinedUS2026-08-270.02
Afterpay UScombinedUS2026-08-270.00
Afterpay UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-2711.79
Zip UScombinedUS2026-08-272.54
Zip UScombinedUS2026-08-273.50
Zip UScombinedUS2026-08-273.06
Zip UScombinedUS2026-08-272.64
Zip UScombinedUS2026-08-273.35
Zip UScombinedUS2026-08-273.70
Zip UScombinedUS2026-08-273.10
Zip UScombinedUS2026-08-2710.92
Zip UScombinedUS2026-08-2711.79
Zip UScombinedUS2026-08-2710.18
Zip UScombinedUS2026-08-273.41
Zip UScombinedUS2026-08-276.72
Zip UScombinedUS2026-08-276.51
Zip UScombinedUS2026-08-273.30
Zip UScombinedUS2026-08-276.60
Zip UScombinedUS2026-08-275.97
Zip UScombinedUS2026-08-276.08
Zip UScombinedUS2026-08-2731.99
Zip UScombinedUS2026-08-2710.18
Zip UScombinedUS2026-08-270.51
Zip UScombinedUS2026-08-270.52
Zip UScombinedUS2026-08-270.52
Zip UScombinedUS2026-08-270.46
Zip UScombinedUS2026-08-270.48
Zip UScombinedUS2026-08-270.47
Zip UScombinedUS2026-08-270.52
Zip UScombinedUS2026-08-270.49
Zip UScombinedUS2026-08-270.36
Zip UScombinedUS2026-08-270.51
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.02
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.02
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.01
Zip UScombinedUS2026-08-270.00
Zip UScombinedUS2026-08-270.00
SezzlecombinedUS2026-08-272.23
SezzlecombinedUS2026-08-276.00
SezzlecombinedUS2026-08-273.59
SezzlecombinedUS2026-08-272.95
SezzlecombinedUS2026-08-272.95
SezzlecombinedUS2026-08-273.33
SezzlecombinedUS2026-08-274.20
SezzlecombinedUS2026-08-273.77
SezzlecombinedUS2026-08-2710.08
SezzlecombinedUS2026-08-272.23
SezzlecombinedUS2026-08-272.40
SezzlecombinedUS2026-08-275.66
SezzlecombinedUS2026-08-276.84
SezzlecombinedUS2026-08-275.72
SezzlecombinedUS2026-08-273.36
SezzlecombinedUS2026-08-275.37
SezzlecombinedUS2026-08-276.35
SezzlecombinedUS2026-08-276.04
SezzlecombinedUS2026-08-2726.57
SezzlecombinedUS2026-08-272.40
SezzlecombinedUS2026-08-270.39
SezzlecombinedUS2026-08-270.57
SezzlecombinedUS2026-08-270.52
SezzlecombinedUS2026-08-270.53
SezzlecombinedUS2026-08-270.53
SezzlecombinedUS2026-08-270.52
SezzlecombinedUS2026-08-270.54
SezzlecombinedUS2026-08-270.53
SezzlecombinedUS2026-08-270.32
SezzlecombinedUS2026-08-270.39
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.02
SezzlecombinedUS2026-08-270.02
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.02
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.01
SezzlecombinedUS2026-08-270.00
SezzlecombinedUS2026-08-270.00