CAS RESEARCH · 31 AUGUST 2026
Competitive set
This is the Apptopia 101 cut: modelled app usage, not Klarna financial performance. Levels are estimates; trends and relative comparisons carry more signal.
US · combined
Daily active users
Pure-play BNPL daily actives.
Accessible data table — latest observation
| Series | Store | Country | Category | Date | Value |
|---|---|---|---|---|---|
| Klarna | combined | US | — | 2026-08-30 | 2,747,590.00 |
| Affirm | combined | US | — | 2026-08-30 | 2,003,198.00 |
| Afterpay US | combined | US | — | 2026-08-30 | 174,630.00 |
| Zip US | combined | US | — | 2026-08-30 | 580,610.00 |
| Sezzle | combined | US | — | 2026-08-30 | 284,694.00 |