KLARNA / BNPL 101

CAS RESEARCH · 31 AUGUST 2026

Klarna deep dive

This is the Apptopia 101 cut: modelled app usage, not Klarna financial performance. Levels are estimates; trends and relative comparisons carry more signal.

US · all

Monthly active users

US monthly actives by store.

Accessible data table — latest observation
SeriesStoreCountryCategoryDateValue
Klarnagoogle_playUS2026-08-3012,802,803.00
Klarnaitunes_connectUS2026-08-3015,760,507.00
KlarnacombinedUS2026-08-3028,563,310.00

all · combined

Daily downloads

Downloads across selected markets.

Accessible data table — latest observation
SeriesStoreCountryCategoryDateValue
KlarnacombinedAU2026-08-30972.00
KlarnacombinedDE2026-08-308,461.00
KlarnacombinedGB2026-08-3011,743.00
KlarnacombinedSE2026-08-302,459.00
KlarnacombinedUS2026-08-3036,949.00
KlarnacombinedWW-MAJOR2026-08-3093,437.00